The Most Important Metrics That Matter for Your App
Mobile apps generate about $77 billion of revenue each year. If you are a tech entrepreneur, you know all too well how hard creating a successful app can be.
Before you can even think about monetizing an app, you will have to build and adequately test it. The biggest mistake that most newcomers to the world of app development make is rushing through the testing phase. If the app you put out for mass consumption is poorly built, then it is only a matter of time before you have to close it down.
Once you have an app up and going, you will need to focus on continuously monitoring it. If your app is being hosted on Amazon Web Services, using AWS Cloudwatch is a great way to monitor its performance. (Read more about it here: https://www.appoptics.com/monitor/aws-cloudwatch)
Read below to find out about the most important app metrics you need to monitor on a continuous basis.
Get to Know Your Acquisition Metrics
One of the main app metrics you need to keep an eye on is the number of downloads you are receiving. Knowing how many downloads you are getting daily, weekly and monthly can help assess how popular your program is.
When looking over your acquisition metrics, be sure to find out where your users are coming from. If you are advertising your app heavily on social media, you need to figure out which sites are garnering you the most traffic. With this information, you can figure out where your advertising dollars need to be spent for maximum impact.
How Many Users Actually Launched Your App?
While knowing the number of app downloads you received is important, you will also need to find out how many users actually opened your program. You would be surprised to learn just how many people download an app and never open it. Generally, you want to shoot for an activation rate of around 85 percent. If you have a rate lower than that, it is time to do some research to figure out why.
Things like typos or even a long user registration process can lead to a person ditching your app and heading for greener pastures. Rather than letting small issues like this derail the success of your app, you need to address them immediately. The time and energy invested in optimizing your app will pay off when you are able to increase your activation rate.
The Loyalty of Your Users
The main goal that most app developers have is keeping their users loyal. The longer you are able to keep your users, the easier it will ultimately be to monetize your app.
Generally, smartphone users have around 90 apps on their device. However, only 10 percent of these apps actually get used on a regular basis. The only way to keep your user-base loyal is by keeping your app fresh and working properly. Continuously monitoring app performance will alert you to any issues that need to be addressed.
Knowing how many users are uninstalling your app is also useful information. The higher the uninstall rate is, the higher the chance is that there is a problem with your program. The only way to reverse this trend is by figuring out why users are abandoning your program.
In some instances, high uninstall rates will be caused by coding problems. Luckily, there are a number of programs designed to help app developers find and fix coding errors with ease.
Creating an app that is both popular and efficient is very difficult. Finding ways to continuously improve your apps will serve you well when trying to increase customer loyalty.