Leveraging Sales Force: Seven Ways to Make Big Data Work for Your Business

Making big data work for your business has become an essential goal that you must follow. In less than a decade, we’ve seen big data grow from concept into necessity. Today, we see most businesses capitalizing on data. The problem is that only 30% of businesses still survive long enough to reach the next level. That goes to prove that most of them have either not created the proper data-centric plan, or they have not upgraded their technological capacity. 

What makes data analytics such a game-changer is that it provides small businesses with the chance to succeed, even against their corporate competitors. In fact, they can make better use of data since they are still small enough to focus on tighter niches. If your business has not taken the plunge, then you need to dive head first into the huge data pool and start swimming! Here’s why.

Using data analytics for your business cuts overall costs because it allows you to focus on specific markets.

  • Data can improve the efficiency of your business processes. 
  • Businesses that utilize data can price their products more efficiently. 
  • Data analytics allow small businesses to stay competitive with larger ones. 
  • Companies can capitalize on local markets that are not found through conventional means. 
  • Using data analytics allows businesses to increase customer loyalty. 
  • Having access to the right data helps avoid hiring the wrong employees. 

7 Methods of Making Big Data Work for Your Business

The best way to remain on top of your game is to hire a competent and expert data management company with a team of highly experienced professionals.

As you can see, the benefits of using big data are too impressive to ignore. 

#1: Tracking your Leads with Big Data

Small businesses are forced to work with a small marketing budget so it’s essential that they invest in channels with the highest ROI. Sales Force allows businesses to track leads in a streamlined way that is so easy that anyone can use it. Businesses can use powerful timelines to monitor activity to identify the customer journey using a feature known as Sales Path. Not only that, but this platform gives executives a seamless way to assign those leads to the right people.

In short, businesses need easy access to data on their target market in order to identify profitable channels. When dealing with such a small budget, companies must be able to exceed their performance targets. Then you can prioritize leads that are rated higher. This is probably the most lucrative way of making big data services work for your business.

#2: Develop Marketing Campaigns that Convert at a Higher Rate

Marketing plans are dependent on possessing the information necessary to make the right decisions moving forward. Targeting the right market is the foundation for success. Sales Force can gather data automatically and use it to assign potential customers to a specific campaign. This ensures that your marketing campaigns are reaching the right people. After all, you would not want to have a campaign targeting the wrong leads. Sales Force ensures that leads are segmented into the proper channels by gathering data based on their activities.

#3: Utilize the Right Data Solutions

There are a couple of options here. One of the easiest solutions is to have all data entry outsourced. This takes some of the workload off from your inner team and allows them to focus on core business tasks. The problem is that all this raw data is difficult to process so an IT team is required to make sense of it all.

That brings us to the second option – Sales Force. This platform makes it easy to keep track of data from every area of your business. In the past, businesses had to rely on large IT departments to make sense of this data but Sales Force eliminates that need altogether by providing executives with easy to use dashboards and powerful reporting tools. Finding the right data solutions has never been easier. 

#4: Utilize the Power of Social Media

Social media has become a normal part of people’s daily routine. It’s not only used for people to connect with friends and relatives, but for sharing information with businesses about their likes and dislikes. Since consumers are willing to share all this information with their favorite brands, they expect to have products and services that reflect their personal preferences. Therefore, social media data can be used in several different ways so make sure your business has analytical systems in place to take advantage of this vast amount of data.

The real bottleneck here is connecting all this data in a way that makes sense. Sales Force has the ability to connect these valuable metrics with all of your built in marketing campaigns. Think of it like having eyes and ears on every corner of the social media world. Executives can just search for relevant information regarding specific brands to pull up real discussions.

#5: Gain Deeper Insight into Your Customers

Big companies know their customers inside and out. They understand what drives their decision-making and know their pain points. How is it that they have so much insight? The answer is simple. They dive deep into data to learn these things. Do you know what else? Everyone has access to this same data. The problem that small businesses struggle with is making sense of it. 

Using the powerful analytical tools presented in Sales Force helps small businesses gain a deeper understanding of their customers so that they can deliver what they truly need. Remember that the number one goal of all marketing campaigns is to show customers how you can solve a specific problem that they are having. 

#6: Install and Use an Analytical Dashboard

A picture is worth a thousand words so the ability to draw visual representations from data is powerful. You can use Sales Force to create fully customizable marketing analytical dashboard to transform data from databases and other web services into clean, understandable visual reports. This makes it much easier to understand the data and make decisions because decision-makers are not forced to wade through gigabytes of raw data to find what they need. 

#7: Keep an Eye on Your Competition

Give yourself the best chance to succeed by keeping a close eye on the competition. This is something that small businesses must do in order to stay competitive. For example, if you plan a similar product launch at the same time as a large corporation, then you will not have the marketing budget to compete. But you can sometimes make slight modifications on launch to remain competitive or simply plan your launches for a different date. 

One issue that we often see small businesses struggle with is obsessing over their competition. There is a fine line between observation and obsession. Never let your competition become the sole guiding force behind decisions. Having a data analytics tool like Sales Force requires little effort so it helps you stay on the offensive. 
 
Big Data is Changing the Way We Run Business

Making big data work for your business has become a requirement for small businesses to stay competitive. We’re even seeing big brands that fail to capitalize, thereby losing revenue. Data has changed the entire landscape, and it will continue to do so as technology grows.